Introduction
There is no doubt that traditional news outlets have
been impacted by the Internet, social media, and smartphones. Traditional news
outlets now have to compete with independent bloggers and social media
websites. Recent studies have provided insights on how the popularity of blogs,
social media, and other user-generated content venues have impacted the way in
which news is consumed and reported.
The advances in Internet and information
technologies in the last ten years have brought about a structural change in
the way information is aggregated, transformed, and then disseminated. Most
people of the older generation prefer to get their news the old-fashioned way
i.e., from newspapers and magazines. The younger generation, on the other hand,
logs on to online sources for their information needs. There is genuine concern
that as the older generation moves on, the old media will also gradually disappear.
The rise of the new media has put the old
(print) media establishment on the defensive. The new is not displacing the
old, however; rather, it is transforming the old by forcing it to accept
transparency, responsiveness and efficiency. Increased competition is making
the old media to pull up its socks and provide the additional value demanded by
a free market where the number of players has multiplied.
Since this small thesis will focus on news media
and modernization, we are going to discuss about how the popularity of social
media and other generated content venues have impacted the way in which news is
consumed and distributed.
Social Media and News Consumption
Online news consumers receive and send news through
social media tools such as Twitter, blogs, Facebook, YouTube, and search
engines. These tools elevate the public from news receivers to news
contributors. According to Picard (2009), social media tools provide an easy,
affordable way for members of the public to take part in discussions with
larger groups of people and draw attention to issues and topics that
traditional news media might have overlooked. Social media tools offer users
the opportunity to express themselves and to connect with persons of like mind
or interests.
Hermida (2010) claims that social media tools created
new modes of organizing knowledge that rely on large, loosely organized groups
of people working together electronically. Hermida also suggests that social
media enables millions of people to communicate instantly, allowing them to
share and discuss events that he asserts leads to an expression of collective
intelligence.
Socialization of the News
Park (1940) noted that the function of news is to
orient man and society in an actual world. Past research has found that news
use enables participation by providing mobilizing information (Lemert, 1992),
triggering discussions among people's networks (Shah et al., 2005), and
allowing people to reflect upon issues (Eveland, 2004). Java et al. (2007)
conducted studies that looked at the motivation of online new consumers,
concluding that social media fulfills a need for a fast mode of communication
that ‘‘lowers users’ requirement of time and thought investment for content
generation’’ (Java et al., 2007, p. 2). In their analysis of user intentions,
they found that people use Twitter for four reasons: daily chatter,
conversation, sharing information and reporting news.
The advent of social media has helped the news become
a social experience in fresh ways for consumers. People use their social
networks and social networking technology to filter, assess, and react to news.
Some of Internet users have customized their home page to include news from
their favorite source or topics.
News consumption is a socially-engaging and socially-driven
activity, especially online (Leach, 2009). Leach (2009) claims that a great
strength of the Internet is its ability to encourage the formation of community
while giving voice to anyone digitally connected. In journalism, recognizing
diversity and inviting feedback adds depth and human interest. Those who are
overlooked in mainstream media coverage, including people espousing unpopular
causes, can use the Internet to gather and share information and use it to
stitch online communities together.
To a great extent, people’s experience of news is
becoming a shared social experience as people swap links in emails, post news
stories on their social networking site feeds, highlight news stories in their
tweets, and haggle over the meaning of events in discussion threads. The ascent
of mobile connectivity via smartphones has turned newsgathering and news
awareness into an anytime, anywhere affair for a segment of avid news watchers.
Users who get news online specifically get news from
news organizations and individual journalists they follow in the social
networking space. In other words, they have friended or become a fan of a
journalist or news organization and they catch up on news through this
relatively new channel of news dissemination. Internet users have the option to
get news from friends, journalists or news organizations they follow on social
networking websites.
Traditional News Embracing Social Media
Twitter is now used as a collaborative research tool
by editors and journalists working on stories and blogs, both for ideas and to
provide evidence for all branches of news including breaking, foreign,
entertainment, and others (Ahmad, 2010). In 2009 Twitter and other social media
emerged as powerful tools for disseminating information and mobilizing citizens
such as evading the censors in Iran and communicating from the earthquake
disaster zone in Haiti. The majority of Internet users now use some kind of
social media, including Twitter, blogging and networking sites. Leach (2009)
claims that when journalists were banished or silenced by the Iranian
government after the post-election protests in Iran, news organizations and Web
sites relied on showing random snippets of video, text messages or tweets sent
from people witnessing the protests on the streets of Tehran.
Studies have suggested that bloggers play the roles of
commentators, fact checkers, event shapers, and even grass-root reporters for
the news media. Moreover, Bui and Ma (2009) assert that blog content is not
only consumed by the public but also by media professionals who want to quickly
react to cues from bloggers in order to create more news for the traditional
media.
Report : Indonesia
Indonesia has emerged as the country with the highest
dependence on mobile Internet access in Southeast Asia, with almost half of all
citizens surfing the web via their smartphones, a Nielsen report says.
The percentage of Indonesian citizens using their
mobile phones to access the Internet far surpasses those in other countries in
the Southeast Asia region, with the next two highest being Thailand with 36
percent and Singapore with 35 percent.
Who's Online
According to MarkPlus Insight Netizen Survey 2014
The survey reveals that Indonesia now has 74.6
million Internet users, a 22 percent increase from last year’s 61.1 million.
That number will pass 100 million in 2015.
The study also counts “netizen penetration”,
wherein a netizen is defined as someone who spends at least three hours online
per day. Indonesia now has 31.7 million of them this year, an increase from
24.2 million people last year. The study notes that the netizen penetration
rate increased by a meager three percent.
Almost half of the netizens in Indonesia are aged
below 30, while people above 45 years of age make up 16.7 percent of netizens
in the country. Most netizens access the web via smartphones (86 percent) and
spend between IDR 50,000 ($5) and IDR 100,000 ($10) every month for internet
access.
Digital Media is Taking Over the Traditional Business
Based on MarkPlus Insight Netizen Survey 2014
The survey reveals a significant shift of
attention from the traditional media to the online world. Only 55.3 percent of
netizens have read print newspapers in the last six months. 98 percent of
respondents have accessed TV and Internet in the last six months, but when it
comes to the main source of information, the Internet gets the win as shown in
the graph above.
Of course, the respondents here are netizens –
people who spend a lot of time online – so this result doesn’t represent the
whole Indonesian populace.
When it comes to the most searched information
on the net, Indonesia’s power web-users mostly search for news (54.2 percent),
entertainment (16.3 percent), film (10.2 percent), sports (8.7 percent), and
music (8.5 percent). Political news (7.4 percent), soap operas (6.0 percent),
celebrity news (5.5 percent), gossip (5.2 percent), and educational material
(5.0 percent) make up the rest of top searches.
Conclusion
New media tools such as Facebook, Twitter, and
smartphones have enabled news consumers to be informed in real time about major
events and topics of interest. People depend on family members, close friends,
and those who are part of their digital networks to act as reporters, alerting
them when something they feel is important has happened or is happening.
Social media websites allow individuals to easily take
part in discussions with their friends, family, and larger networks. With the
help of social media tools, the Internet is fast changing the way people
consume their news. The study determined that individuals are primarily
motivated to share news stories with their social networks because they wanted
to stay connected with others and to maintain relationships. Those who share
news articles through social media enjoy doing so to discuss current events and
trending topics with people in their social networks. In particular, young
adults depend on their network of friends guide them to news articles. There is
concern that this could lead to a fragmentation from mainstream news as news
stories and issues that draw the most attention from social media websites are
substantially different from traditional news outlets.
References
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